What began as a personal Ramadan project evolved into a global culinary phenomenon celebrating the versatility of dates in modern cuisine. ‘Date Of The Day’ transforms traditional date combinations into contemporary culinary experiences, garnering international recognition and spawning collaborations with renowned brands across the food and hospitality sectors.

The project has flourished through partnerships with industry leaders including Bon Appétit, Soho House, and Mob Kitchen, extending to custom corporate gifts for 25 Hours Hotel and featured at events at Dishoom. Reaching millions of viewers across social media platforms, the project culminated in a bestselling cookbook, achieving "#1 New Release" status on Amazon in its category.

Our innovative date creations have been featured in prominent publications including The Independent, Philadelphia Inquirer, and Luxury Lifestyle Magazine, bridging cultural traditions with contemporary gastronomy. Through recipe development, brand collaborations, and culinary storytelling, Date Of The Day continues to reimagine this ancient fruit for modern palates while honoring its rich cultural heritage.